5 reasons to migrate your WordPress site to Webflow

Gabriel Schemoul
7 min readSep 29, 2021

You are using Wordpress like more than 50% of the sites currently online, but you now want to take full advantage of the power of CMS and make the difference by using Webflow?

Before you start, here are some words of encouragement: switching to Webflow is a piece of cake. Yes, migrating your old website is SIMPLE. Not stressful, not complicated, not for professionals.

In short, you are making the right choice. Before I praise the advantages of migrating to the best alternative to Wordpress, here are some options that we frequently encounter.

Situation 1: I keep the design of my Wordpress site but I migrate to Webflow to take advantage of the SEO power that the platform offers

For the transfer of your old website (for example Wordpress) I recommend the use of the import tool which allows you to recover all the data of your old website in a simple way and to observe improvements in SEO performance in only a few weeks.

Situation 2: I am starting from scratch and want to integrate my current domain name with my new website easily.

Create a Webflow account.
Open the designer.
Choose a plan that corresponds to your needs and set up in 2 clicks the DNS configurations of your domain name (don’t forget to reset them with your host so that they are no longer configured on your old website).

Situation 3: I don’t want to take care of anything, but I want to migrate to Webflow

Find an Webflow expert (hello it’s my) to work together. I take care of everything. Otherwise you can use the search for developers available on the Webflow Expert platform, in France there are 10 of them.

These are the 3 most recurrent situations for a web development freelancer like me. I will now explain in detail why this CMS is the best option to manage your website.

Presentation of Webflow

You’ve heard of Webflow, you’ve seen examples, and you’re wondering, “What the heck is it?”

Webflow is a CMS that describes itself as “the modern way to develop web pages”. It’s a nocode tool that allows you to design, create and launch responsive websites from scratch using coding best practices — without the need to write code line by line.

CSS, HTML and JavaScript? Me not know these terms.

In fact, thanks to nocode, coding language is not a problem. The visual design tool works in drag & drop (like PowerPoint) you can easily add blocks to design. The sites are responsive design and therefore designed to be adapted to all platforms: on a desktop, a smartphone or a tablet!

Advantages of the platform vs Wordpress

Reduce your maintenance costs: Free training on the Webflow university and the best support community

Become autonomous in the management of your website and reduce your agency costs thanks to free training that you can follow directly on the Webflow university. You will learn how to manage all the features of the solution in record time. And the teachers are nice.

Have you ever spent an hour trying to figure out how to do something in your favorite CMS? Have you ever tried to find a template that would help you create something good but you were disappointed by what you found? Have you ever spent an inordinate amount of time wondering how a site gets to you at such a high level of quality?

Sometimes finding a solution to your problem can be difficult or cost you a lot of money. The Webflow community is simply amazing. Got a question? Post your question on the forum and one of the experts will answer and help you!

Create without limits with Webflow. The end of Wordpress plugins

When the option of WordPress plugins appeared, it changed the game. Today, there is so much competition online, how can you stand out if everyone is using the same plugins? You can’t. With Webflow however, you have total freedom in the creation of your site and you have absolutely no restrictions on what you want to do with your project. I invite you to go and see the Webflow Showcase if you have any doubts, you will be able to admire the achievements by theme. The designer offers a complete creation tool that allows you to develop and realize your new visual identity with only one limit: your imagination!

In addition, plugins have 3 big flaws:

- They slow down your site: and since August 31, 2021, Google include user experience in natural search rankings. Google Page Experience update including loading speed.

- They are not free: Pricing should be a decisive factor when creating a website. On Webflow, you can then continue to build natively and thus avoid additional costs.

- They can all break down and make your site crash: a small update or maintenance can break everything. Why take such big risks?

In short, stop using plugins and wake up the great developer in you. Plugins were a good thing at first but they stopped being the best option. They started to slow down your site and cause security issues.

Design websites with responsive design, without any coding.

No one can deny the power of nocode and drag-and-drop technology. This technology is behind Microsoft’s PowerPoint software and even though it’s easier to use, it’s just as powerful. You have access to a smart interface where tools can be used quickly and efficiently (and are all accessible with one click). Not only do they offer great features for text, but also for images or other elements that require a layout that will make sure everything stays in its place while showing exactly what needs to be shown!

It’s so easy to add and change the layout that you can focus on the things that matter:

The user experience: Designing for your users. To create an experience specifically designed to meet the requirements of your target consumers, make sure you observe everything about them that impacts the final design. Focus UX/UI, the customer is at the center of your user journey.

Marketing: Add Google Analytics and Hotjar to your website and start thinking about all the decisions you are about to make. These products will really help you understand how people get to your page and what their exploration path looks like, what they look at first, what parts they take longer, what parts they struggle with, etc.

SEO: This is the latest buzzword. Is search engine optimization (SEO) an important part of your business strategy? Take advantage of the fact that you have more time to ramp up your efforts and develop a solid SEO strategy.

If you want to take it a step further, you can customize your website with basic code. So, it’s good to know that sometimes low-code works better because of its flexibility! It’s also pretty easy to implement: Just embed the lowcode on your site by copying the codes into an integration field on your website and — voila! If you’re not sure, don’t hesitate to contact a Webflow expert; because remember, you’re now part of the incredible community where everyone helps each other!

No need for external hosting: take advantage of AWS servers

If you’re using Wordpress or Wix and you want to optimize your website to run faster or you want to enhance its security, using an external hosting provider can be a great way to accomplish this goal. By choosing a top-notch hosting provider, like bluehost for example, you can achieve all of these goals. However, if you are not familiar with the field, it may seem too complicated.

This type of problem is unknown to a dev or editor on Webflow because every plan automatically incorporates AWS hosting, which is the most robust host in the industry. Webflow has partnered with AWS to offer and deliver in its services to its customers incredibly fast installations, as well as seamless scalability and security, so that your site is both fast and reliable, no matter how fast it grows or what its needs are.

The advantage of seamless security

Automatic website security. No updates, no risk of broken plugins. With Webflow, everything is done natively with the cleanest possible code and the best security standards on the market. It is easy to make changes thanks to the accessibility of the parameters in the settings of your site

The bonus: a website with the best SEO

Use the CMS plan for your blog and stop counting the number of pages

You can save time by automating your content/blog publishing with Webflow! The content automation system is the CMS (the “engine”) that gives you the tools to automatically generate new blog posts. All you have to do is write your content and publish it, and the engine takes care of the rest: seamless creation of an article according to your pre-determined parameters, with no limit on the number of articles or lines — generated in a single space, respecting the best SEO practices…..

Accessible SEO interface

You won’t find a more intuitive CMS when it comes to SEO. Webflow gives you the ability and easy access to all the settings you need to set up your website yourself. When it comes to SEO efforts, you can’t find a more accessible interface. You will be able to set elements such as H1 tags, Schema.org code, titles, meta-description, alt image attributes and much more with just one click!

The power and quality of hosting servers

A bit repetitive maybe, but test it yourself. Use tools like Google Page Speed or the Lighthouse to do a free audit with Google tools and find out how fast your website loads. Compare a site built with Webflow to one built with Wix or Wordpress. You’ll see what you think is the best option for your next web design project

Conclusion

One of the most appealing aspects of working with Webflow is that it was designed to simplify and speed up the development of responsive websites. Webflow co-founder Vlad Magdalin said in an interview, “We want to help developers create websites faster without having to use third-party software or coding. We want to make the technical aspects of website development easier for Webflow users.” A site developed using Webflow is both fast and easy to maintain. Customers appreciate the simplicity and efficiency of the tool. The time spent developing a site is reduced by 40–50%. You won’t have to worry about security bugs because you can spend less time dealing with your sites and instead focus on using that time to grow your business more effectively rather than stressing about it!

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